FranMapping

Assisting franchisors in designing fair territory designations for their franchise networks, FranMapping is a territorial mapping service which promises to provide a faster and more detailed investigation report.

FranMapping provides a unique approach to designing a territorial map, using data and analytics to integrate the design of territories with the marketing strategy of the business.

We provide three levels of packages for franchisors:

• Database Management & Enrichment: Merging, consolidating and cleaning database information to provide a true picture of the market potential of a territory. This includes address validation, removing duplicates and filling information gaps.

• Analytics Mapping: Adding insight and intelligence. This includes modelling, statistics, market research, segmentation and profiling.

• Marketing Workbench: Our vision of database marketing. This enables franchisors to develop personalised one-to-one marketing, manage creative campaigns via direct mail, build email and microsites with tailored content and track the results of everything.